Colours resonate with our deepest emotions, evoking feelings of power, melancholy, or joy. Our experience of colour is shaped by our unique memories, senses, and cultural backgrounds. Yet, in an age of abundance, colours have become mere consumer goods—interchangeable and fleeting—leading to a global colour language devoid of context in time and place.
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The future demands new colour narratives that prioritize sensory and emotional experiences.
What implications does this have for designers, producers, and brands? How can nature inspire the creation of impactful
colour concepts?
Tina Stieger is a designer specializing in colour and material. Through her research, she explores the various dimensions of colour, particularly its connection to the natural world.
Drawing on her broad expertise as a multidisciplinary designer and her background in trend research and forecasting, she makes colour accessible through educational programs, workshops, lectures and bespoke consultations.
© 2024 Tina Stieger. All rights reserved.