We are currently living in a time where uncertainties are growing with large economic and social shifts as consequence. Our lives have become more unpredictable, we feel vulnerable and disoriented more quickly.

What do these changes mean for a cosmetics company such as Summery? Where are the opportunities from the trends to which the brand could respond with their products and services in the future? What is needed to create meaningful innovations in the future?

This trend report is based on the brand 'Cenzaa'. It provides insights into cross-sectoral trends that are currently taking place and that could be relevant for the brand's future in the short term within now and 2 years. The trends are also placed in a larger trend context in order to make possible opportunities for the brand visible in the longer term.

The aim of the trend report is to provide inspiration and insights that can be integrated into various marketing activities of the 'Cenzaa' brand at a later stage.



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