We are currently experiencing a time of increasing uncertainties due to significant economic and social shifts. Our lives have become more unpredictable, and we find ourselves feeling vulnerable and disoriented more quickly.

What implications do these changes have for a cosmetics company like Summery? Where do the trends present opportunities for the brand to respond with their future products and services? What is necessary to create meaningful innovations in the future?

This trend report is based on the brand 'Cenzaa'. It offers insights into cross-sectoral trends that are currently unfolding and may be relevant for the brand's short-term future, within the next two years. The trends are also contextualized within a broader trend landscape to reveal potential long-term opportunities for the brand.

The objective of this trend report is to provide inspiration and insights that can be later integrated into various marketing activities of the 'Cenzaa' brand.



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