The world is changing in a rapid way, but in which direction? Which new products and services will be relevant for the consumer of the future? As trends represent our lives in constant flux, they reflect who we are and why we do. Especially in times of fundamental structural changes, detecting and understanding trends enables us to unravel complexity. And act on it.

How can we make trends visible and more tangible in order to get a better understanding of possible futures?

The students from 'Trendresearch & Concept Creation' Fontys ACE created for the Ambiente fair in Frankfurt the five consumer trends RADICAL ESCAPE, INTERWOVEN, BYPASS THE SYSTEM, UNCHAIN THE REBEL & HUMAN MIMICRY and presented them with visuals, materialization and daily trend tours.

Credits students: Anna Gehlen, Elena Dineva, Femke Verspaget, Ilsa Karssenberg, Sharon Verhoeks, Sanne Aalbers





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